Practical articles on data strategy, engineering, dashboards and AI, built from real projects.
Lessons from deploying a multi-agent analytical assistant on Databricks Our journey When our client asked for an AI assistant that...
A simple concept that prevents misleading analyses I’ve been involved in the data world for many years, and I see...
The architecture that quietly solves your integration challenges Companies often find themselves navigating an unusual contradiction. They use more tools...
Commitment comes from different types of internal and external motivators that a person responds to. It can take various forms...
Event sourcing is a data modeling technique that captures changes in a system as a sequence of discrete events, rather...
Over the years, I’ve learned that building data and AI solutions isn’t just a technical challenge. It’s also an ethical...
From automating decisions to improving customer experiences; it offers real opportunities. But not all AI is created equal. To achieve...
A striking term has been doing the rounds lately: vibe coding. This term was introduced last February (2025) by Andrej...
Everyone is building something with AI right now. Some use chatbots, others automate tools like Slack or HubSpot. On the...
Data is essential, but collecting it is not enough. The real value is in how insights are communicated and used....
The ability to integrate and utilize data effectively is a key driver of success. Businesses often need to connect systems...
A practical approach In most machine learning (ML) use cases, regardless of whether it’s a supervised or unsupervised task, the...
At i-spark, we’ve been advocating for the adoption of “enriched data feeds” as a way to optimize how businesses use...
Cortex Analyst is Snowflake’s latest AI tool that simplifies the way we interact with data. This tool allows you to...
An effective data strategy doesn’t just focus on gathering data; it’s about creating a clear structure with specific roles and...
The fall and diagnosis in Poland During my summer vacation in Poland, I took an unfortunate fall that resulted in...
Data quality is built on accuracy, completeness, consistency, timeliness, validity, uniqueness, and integrity, ensuring data is reliable, relevant, and fit...
A few years ago, Looker emerged as a standout BI platform, back then known for its powerful semantic layer, integration...
Transaction data and behavioral data are essential for understanding user interactions with your product or service, but they serve different...
Last week, I wrote a blog post about my initial impressions of GoodData (First impression of GoodData). This week, I...
To make a comprehensive comparison of the data visualization tools out there, I spent the last few days exploring various...
Imagine the frustration: you’re a marketer, pouring your heart and soul into building stellar campaigns. But when it comes to...
Machine Learning (ML) and Artificial Intelligence (AI) have become crucial tools for businesses today. Over the years, at i-spark we...
Comparing AI and Machine Learning What is Artificial Intelligence (AI)? Ask a random person on the street, and they might...
Our takeaways to testing and validating data transformations Ensuring the accuracy of data pipelines is an important aspect for any...
As a consulting firm specializing in implementing Klipfolio across various data sources, including Salesforce, we at i-spark are committed to...
To ensure a robust protection of individuals’ personal data while also fostering innovation and economic development in the European Union,...
In the previous articles, we explored roles and integration issues. In this final article in a series of three on...
In this second article from a series of three, we dive deep into the integration challenge of engineering and analysis....
In the world of data, the roles of data engineers and data analysts are extremely important. Yet, the integration of...
Hello everyone! It’s been 100 days since I made the transition from online marketing to my new role as a...
i-spark is now a GoodData partner! We’re excited about this next step in our commitment to advancing the analytics landscape....
Asking opens up opportunities! I asked i-spark if I could work from abroad for a few months, and they said...
Introduction In today’s business world, simply selling a product or a service isn’t enough. Success comes from truly understanding your...
In data engineering, transforming raw data into actionable insights is essential for organizations looking to gain a competitive edge. This...
Introduction Ten years ago, I embarked on a partnership with Klipfolio. A journey that would eventually lead to the birth...
Nearly everyone who frequently handles large data sets is aware of the common issue of databases lacking a clear organizational...
In recent years, the data domain has gone through significant change, with the Modern Data Stack (MDS) playing a central...
At i-spark, we firmly believe that the use of data in business intelligence typically culminates in several data products. Each...
A few weeks ago, we attended the Webwinkel Vakdagen at the Jaarbeurs in Utrecht. At i-spark, we primarily focus on...
We often see this question come up. But we also notice that people sometimes confuse the two Lookers. There seems...
The i-spark team is actively engaged with World Wide Lighting [WWL], continuing their multi-year collaboration as a vital part of...
i-sparks research Our colleague Jeroen explored the integration of the new dbt Semantic Layer combined with Klipfolio Powermetrics a few...
This article sheds light on two distinct yet complementary roles in the field of architecture: Solution Architects and Data Architects....
As a Data Science and Society student at RijksUniversiteit Groningen (RUG) , complemented by years of steering my own entrepreneurial...
Most of you probably won’t know me yet. So allow me to introduce myself briefly. My name is Soknita Leng,...
Are you steering your business more and more towards data, or do you have the ambition to do so? With...
Integration Data has to come from somewhere, we all understand that. Data sources contain information that, for example, has been...
Press Release – Tuesday 31 January 2023 Data is becoming increasingly important to gain strategic advantage in optimizing marketing activities....
ID&T is “the biggest party factory in the Netherlands and beyond,” said CTO Michael Guntenaar. Since 2018, the entertainment company...
We have been a Certified Partner of Klipfolio since 2014. In recent years, we have been able to build a...
Do you use SAP Business One? Is it working for you on an operational level, but do you need to...
Is your business active in the B2B service sector? Do you run your projects for a fixed price, on a...
Do you recognize this? According to Google Analytics the revenue is 30.000 euro. But your own back office system shows...
Published by Marketingfacts Have you missed part 1? Read it here! A chance that you may process personal data unlawfully...
Published by Marketingfacts Read part 2 here! Tool-independent blacklists and whitelists Since 25 May 2019, the General Data Protection Regulation...
A number of our customers, including ourselves, use Simplicate. Simplicate is a practical tool for CRM, hour administration, and facturation....
Would you like to know more about Klipfolio? Read our blog on our top 5 common design flaws that we...
Yesterday, Siemon, Jeroen, Jorke, and I went to the Big Data Expo in the Jaarbeurs Utrecht. A very positive experience!...