A few weeks ago, we attended the Webwinkel Vakdagen at the Jaarbeurs in Utrecht. At i-spark, we primarily focus on businesses in the e-commerce sector, so it's important for us to stay updated on the trends and issues in this industry, especially from a data perspective. We have spotted some data-related issues for which i-spark has a solution. Attention to all e-commerce entrepreneurs and marketers!
AI and machine Learning
During the various presentations we attended, the use of AI and machine learning was a prominent topic. These technologies are becoming more accessible and offer an effective way to create content and predict commercial opportunities. Although there are still many features missing in the current capabilities, we all know that the solutions you're looking for are on the horizon. Therefore, it's crucial to understand how AI and Machine Learning work and prepare your business for their significant role in your strategy if you want to continue growing. Have you started experimenting with AI tools yet? If not, it's time to stop hiding and get to work. This unstoppable development offers a wealth of fantastic opportunities. And what about Machine Learning? Are you already basing some decisions on this increasingly reliable technology? We advise you to look into tools that can assist you in this area. We know that transitioning to an updated data platform with Machine Learning capabilities can be extremely valuable.
"Data Rich, but insights Poor"
This quote, highlighted in a presentation by Bart Meerdink from Beeckestijn Business School, emphasizes the digital and data skills every marketer should have by 2024. AI and Machine Learning were frequently mentioned here too, as well as ways to visualize data - dashboarding! It's quite a task to expect marketers to keep up with all these developments, not to mention keeping up with the latest techniques. At i-spark, we believe that perhaps too much is being asked of marketers. A marketer is (usually) not a data specialist, and keeping up with developments in (online) marketing alone requires more than a full work week.
Let Marketers do what they do Best