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No huge projects with lead times of months: we deliver in weeks!















The results? Efficient operations, better decision-making, and often a visible impact on your bottom line.
ID&T wanted to better understand what moves their fans—not just per event, but across all their brands. Their vision: a unified platform to collect and analyse fan data, improve personalisation, and strengthen the fan experience.
To keep improving product usability and effectiveness, Sdu needed insights into how users interact with its tools. i-spark was brought in as an external Data Team, working closely with Sdu’s Marketing Intelligence Team to capture, organise, and analyse online usage data.
Schedule a free consultation with our team and let’s make things happen!
Issue 4 | April 2026 AI is designing running in the background, managing workflows, learning your preferences, and embedding itself into the infrastructure your company already runs on. Anthropic launched Claude Design. OpenAI released GPT-5.5 and landed a major AWS partnership. Google renamed Looker Studio back to Data Studio. Snowflake’s Intelligence platform got a personal […]
What happened in data and AI? If February was about AI growing up, March is about AI actually doing things. Actually running pipelines, detecting threats, writing and executing code, holding a real-time conversation in over 200 countries simultaneously. The stuff that came out this month are on the theme of autonomy. And the question of […]
This article is part of a series on how i-spark uses AI in our work. For an overview of the three main categories of AI use: ideation, code assistance, and data analysis, see our companion article. AI-assisted coding is now standard practice across data initiatives, with code writing and code reviewing. Most development teams use […]