industries

Data & AI consultancy for digital media and publishing.

We help publishers, news organisations and media companies turn how their audience reads, watches and subscribes into clear insights and automated, enriched data feeds they can trust.

The challenge

The data behind every subscription is scattered, sensitive and slow

Every visit, read, stream and sign-up throws off data. Web analytics, subscription systems, app activity, campaign tools and consent platforms each hold a piece of the picture. On its own, none of it tells you why a reader subscribed, what keeps them, or when they are about to leave.

For most media and publishing businesses that data sits across multiple platforms, in fragmented form, under evolving privacy rules. It is hard to collect consistently, sensitive to handle, and slow to turn into anything useful. By the time a report lands, the reader may already be gone.

One expert data team, and the audience data platform it builds

You do not need to hire and manage a full data department to work like a data-led media business. i-spark gives you a complete team and the platform it runs on, in one flexible engagement.

Data-Team-as-a-Service

A multidisciplinary squad covering architecture, engineering, analytics and strategy, for the cost of a single interim hire. We scale up or down as your calendar and campaigns demand, with no rigid commitments.

Composable Data Hub

Clean, governed, scalable audience data that any tool or AI can consume. Connect web analytics, subscriptions and campaign data into one privacy-proof platform, so team draws on the same numbers. It is built to be AI-ready from the first day.

What we deliver

Built around how your sector works.

You already know the value sitting in your audience data. Our job is to get it working. This is the kind of work we do with teams across digital media and publishing.

Professional & legal publishing

– Measure how professionals actually navigate and use your platforms

– Spot early churn signals before renewals are at risk

– Attribute conversions to the campaigns and content that earn them

– Combine behavioural and transactional data in one compliant view

News & journalism

– Understand which stories and formats drive subscriptions and retention

– Track reader engagement across web, app and newsletter

– Segment members to grow reader revenue and reduce churn

– See the full funnel from first visit to paying member

Digital media & broadcasting

– Connect watch, listen and read data across every platform

– Balance ad and subscription revenue with one view of audience

– Personalise recommendations using real consumption behaviour

– Forecast demand and engagement to plan commissioning and scheduling

How Sdu turned usage data into product improvements with us

Sdu is a major Dutch publisher offering online products, training and legal content for professionals who apply legislation and regulations in their daily work, such as lawyers, legal consultants and compliance experts. Their platforms, including ndfr.nl and opmaat.sdu.nl, are subscription-based services where ease of use directly drives value and retention.

With us, Sdu gained insights into product usability with a privacy-first approach, strengthening an agile, long-term partnership that continues to deliver value.

Why companies in live experiences choose i-spark

You work with senior data professionals who give you a straight answer.

This is a title

Ethical and people-first

We build long-term partnerships on integrity and transparency, not transactional handovers.

One flexible contract

Architecture, engineering, analytics and strategy in a single Data-Team-as-a-Service that scales with your needs.

Privacy by default

Millions of fans sit behind your platforms. Privacy-by-default principles, GDPR and EU AI Act alignment, and strong security are built in, not bolted on. And you have our directness you can rely on.

Frequently asked questions

FAQ

What is an audience data platform?

An audience data platform brings all the data your channels generate, from web analytics, subscriptions, app activity and campaign tools, into one governed place. It gives teams a single trusted source to understand engagement, attribution and churn across every product. i-spark builds and runs these platforms for digital media and publishing organisations.

How can publishers use data to reduce subscriber churn?

Publishers reduce subscriber churn by tracking how users engage across their platforms and spotting the early signals that predict drop-off. i-spark builds the analytics and churn models that surface those signals, so teams can act before a renewal is lost rather than after.

What is Data-Team-as-a-Service?

Data-Team-as-a-Service gives you a full, multidisciplinary data team covering architecture, engineering, analytics and strategy, for the cost of a single interim hire. i-spark provides it as a flexible engagement, so you gain the breadth of a data department and can scale up or down as your calendar demands.

Let's build your audience data platform.

Tell us what your events already know, and what you wish they could tell you. We will show you what a data-led live experience looks like for your team.