Marketing Analytics with Hightouch Campaign Intelligence

3 July 2024 | 2 minutes of reading time

Imagine the frustration: you're a marketer, pouring your heart and soul into building stellar campaigns. But when it comes to measuring success, you're met with a fragmented data landscape. Valuable insights are scattered across various platforms, making it really difficult to get a clear overview of campaign performance. Traditional marketing analytics solutions often promise the moon but all together they deliver siloed experiences. They restrict your ability to leverage the true power of customer and campaign data, with a negative effect on campaign optimization.

Enter Hightouch Campaign Intelligence

Hightouch, a new kid on the block in the CDP landscape, removes these limitations with their new Campaign Intelligence solution. This solution aids marketers to easily access their information within the familiar environment of their existing data warehouse. Campaign Intelligence simplifies the marketing analytics by:

• Centralized Data Analysis: No more data silos! Consolidate all your campaign and customer data into a single source of truth for a complete picture of marketing efforts.
• Focused Audience Building: Building targeted audience segments with accuracy to ensure your campaigns resonate with the right people.
• Real-Time ROI Measurement: Gain crystal-clear insights into campaign performance. Optimize spend for maximum impact and make data-driven decisions that support the marketing ROI.

What Makes Campaign Intelligence Different?

The secret sauce of Campaign Intelligence lies in its foundation. Unlike siloed analytics tools, it operates on your complete set of customer and campaign data. This provides lots of flexibility. Marketers can explore and analyze data according to their specific needs, because Campaign Intelligence is designed with self-service in mind. Marketers are not dependent on technical expertise or IT teams anymore.

The true power of Campaign Intelligence goes beyond data analysis. It seamlessly integrates with your data warehouse and the broader Hightouch platform. This allows you to not only analyze data but also use it in real-time in your marketing tools, significantly reducing the time it takes to translate insights into action.

Future of Marketing Analytics

For businesses seeking to optimize their efforts in the marketing landscape, Campaign Intelligence sets actionable intelligence in marketing apart. Hightouch reminds us that the future isn't just about data collection – it's about making that data work smarter for us.

We think that Hightouch and their Campaign Intelligence isn't just a couple of tools, it's your Swiss army knife to get in touch with your customers more effectively. The Higtouch platform provides a one-stop shop that bridges the gap between data and action, providing solutions for everyone to unlock their data and ensure their campaigns are not just seen, but felt by their target audiences.

i-spark: Your Hightouch Implementation Specialists

For businesses looking for the implementation of Hightouch and their recently released Campaign Intelligence solution, i-spark is your partner. Our team will help you with everything; from setting up the data collection from your sources to turning your data into ready for use marketing insights. But i-spark's expertise extends beyond marketing data only. Want to know more? Get in touch to discover your fastest way to extract value from your customer and campaign data!