Insights & News

Here’s what’s sparking our curiosity.

Practical articles on data strategy, engineering, dashboards and AI, built from real projects.

If you work with dbt, you know the parts that slow you down. Writing the YAML, adding the tests and...

If you work with Power BI, you know that DAX has a way of becoming one person’s problem. Just because...

This article is part of a series on how i-spark uses AI in our work. For an overview of the...

Take a single office building on any given morning. On the third floor, a data engineer is building a transformation...

A simple concept that prevents misleading analyses I’ve been involved in the data world for many years, and I see...

The architecture that quietly solves your integration challenges Companies often find themselves navigating an unusual contradiction. They use more tools...

I’ve been a (marketing) data analyst since 2003, after working in IT for about five years. For the first few...

Commitment comes from different types of internal and external motivators that a person responds to. It can take various forms...

Event sourcing is a data modeling technique that captures changes in a system as a sequence of discrete events, rather...

I’ve worked with data for 25+ years. I love structure, measurement, insight, and improvement.But last year gave me the chance...

Integrity isn’t about words or intentions. It’s about what you do when the stakes are real. At one point, I...

When harmony is disrupted, is your instinct to defend or to reflect? Ethical business should not be ”just a slogan”....

The term has been in my LinkedIn headline for a while now. But what do I actually mean by an...

At i-spark, we have believed from the very beginning that data has the power to drive lasting change, provided we...

From automating decisions to improving customer experiences; it offers real opportunities. But not all AI is created equal. To achieve...

Everyone is building something with AI right now. Some use chatbots, others automate tools like Slack or HubSpot. On the...

Data is essential, but collecting it is not enough. The real value is in how insights are communicated and used....

The fall and diagnosis in Poland During my summer vacation in Poland, I took an unfortunate fall that resulted in...

Machine Learning (ML) and Artificial Intelligence (AI) have become crucial tools for businesses today. Over the years, at i-spark we...

Comparing AI and Machine Learning What is Artificial Intelligence (AI)? Ask a random person on the street, and they might...

Our takeaways to testing and validating data transformations Ensuring the accuracy of data pipelines is an important aspect for any...

As a consulting firm specializing in implementing Klipfolio across various data sources, including Salesforce, we at i-spark are committed to...

Hello everyone! It’s been 100 days since I made the transition from online marketing to my new role as a...

i-spark is now a GoodData partner! We’re excited about this next step in our commitment to advancing the analytics landscape....

Introduction In today’s business world, simply selling a product or a service isn’t enough. Success comes from truly understanding your...

In data engineering, transforming raw data into actionable insights is essential for organizations looking to gain a competitive edge. This...

Introduction Ten years ago, I embarked on a partnership with Klipfolio. A journey that would eventually lead to the birth...

Nearly everyone who frequently handles large data sets is aware of the common issue of databases lacking a clear organizational...

We often see this question come up. But we also notice that people sometimes confuse the two Lookers. There seems...

The i-spark team is actively engaged with World Wide Lighting [WWL], continuing their multi-year collaboration as a vital part of...

i-sparks research Our colleague Jeroen explored the integration of the new dbt Semantic Layer combined with Klipfolio Powermetrics a few...

ID&T is “the biggest party factory in the Netherlands and beyond,” said CTO Michael Guntenaar. Since 2018, the entertainment company...

Do you recognize this? According to Google Analytics the revenue is 30.000 euro. But your own back office system shows...

Would you like to know more about Klipfolio? Read our blog on our top 5 common design flaws that we...