Maximize your e-commerce strategy with our Data Assessment service. By carefully examining whether your data is suitable for specific business objectives, we offer targeted insights that pave the way for optimized decision making and strategic growth.
A data assessment evaluates whether your data is suitable to optimally support your business goals. This evaluation focuses on three key areas:
Our approach begins with a thorough examination of your current data platform, identifying all relevant data sources, processes, and storage methodologies. This includes, but is not limited to, customer behavior data, transaction histories, and product performance data.
To gain a complete understanding of the company’s data ecosystem, we start with mapping out the landscape, focusing on the sources that house the essential customer data and other datasets for the use cases. We prioritize data sources such as CRM systems over less structured sources like Word and Excel files, though we do note that spreadsheets containing customer information could indeed be relevant.
In general, these are some of the activities we perform in this stage:
Furthermore, we look into the physical data locations, the volume and projected growth of the data, compliance with privacy regulations, and any disaster recovery policies or data retention guidelines. This exploration aims to strike a balance between detail and briefness, offering a clear but comprehensive overview of the data landscape.
For each data source, we conduct an analysis that creates an overview of entities and variables, checks for the presence of a data model (like an Entity-Relationship Diagram or similar), and the availability of documentation. This detailed review extends to compiling an inventory of key tables and entities, which includes specifics like the number of records and the data types (character, numeric, etc.), ensuring these types align with logical expectations. The core analysis is framed around the six dimensions of data quality:
In addition to these dimensions, the handling of historical data to understand how historic alterations have been logged – whether by modifying existing records or adding new entries – and the protection of sensitive data, such as passwords, is assessed.
We’ll discuss beforehand the extent of this examination: Are you seeking a quick scan, or would you prefer a thorough examination?
Once these two phases are concluded, we will wrap up the Data Assessment with a functional suitability assessment. This involves evaluating the extent to which the data aligns with and supports your business objectives, considering the results of the Discovery and Quality Examination.
The outcome is a set of specific recommendations designed to close the gap between your current practice and the optimal scenario. We identify opportunities for enhancing data utilization and if necessary, propose actions to improve the data collection and processing methods.
Get the most out of your e-commerce business with data-driven clarity and efficiency. Contact us today to schedule a comprehensive Data Assessment and successfully achieve your business goals.