









If you’re working in or running a business with a growth mindset and have data that needs better management, we help you turn it into a powerful tool for achieving your goals. With customized solutions tailored to your needs, you won’t need astronomical budgets.
No huge projects with lead times of months: we deliver in weeks!















The results? Efficient operations, better decision-making, and often a visible impact on your bottom line.
ID&T wanted to better understand what moves their fans—not just per event, but across all their brands. Their vision: a unified platform to collect and analyse fan data, improve personalisation, and strengthen the fan experience.
To keep improving product usability and effectiveness, Sdu needed insights into how users interact with its tools. i-spark was brought in as an external Data Team, working closely with Sdu’s Marketing Intelligence Team to capture, organise, and analyse online usage data.
Schedule a free consultation with our team and let’s make things happen!
Lessons from deploying a multi-agent analytical assistant on Databricks Our journey When our client asked for an AI assistant that could answer business questions about category management, we started simple: one agent with a comprehensive prompt and access to the data. Similar to ChatGPT, Gemini or Claude. It didn’t work. The single agent became a […]
A simple concept that prevents misleading analyses I’ve been involved in the data world for many years, and I see a fundamental concept that is consistently overlooked in education and training. It seems straightforward, yet eventually, everyone encounters a confusing or misleading analysis where the cause of the confusion, or even worse, error, can be […]
The architecture that quietly solves your integration challenges Companies often find themselves navigating an unusual contradiction. They use more tools and create more data than ever. Still, it feels just as fragmented as it did years ago. Important customer information is stuck in individual platforms. Teams have different views of the same metrics. Systems show […]