Pragmatic and down-to-earth team of data and AI experts.

Dedicated to building practical solutions, helping companies work smarter, uncover opportunities, and make better decisions.
Explore our solutions
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For whom?

If you’re working in or running a business with a growth mindset and have data that needs better management, we help you turn it into a powerful tool for achieving your goals. With customized solutions tailored to your needs, you won’t need astronomical budgets.

No huge projects with lead times of months: we deliver in weeks!

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Looker

Discover our solutions

Modular
Products

Experience the efficiency
of tailored data solutions. Expertly crafted, self-contained analyses and tools, designed to swiftly address your specific data challenges. From insightful dashboards to cost optimization checks.
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Composable
Data Hub

Combining data from different sources provides insight, but is often a lot of hassle. i-spark takes that burden off you. Using the best tools and platforms, we collect and organize your data, combine it with strategy, analytics and visualization.
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Data Team
As A Service

Our complete multidisciplinary team at your disposal? That’s possible! Saves you having to set up your own data department and provides you with short and long-term solutions.
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Why choose us?

Our passion is our customers' data and the insights it holds. We partner with companies that have online ambitions, helping them spark their data into a powerful tool for growth. Whether you’re aiming to increase revenue, cut down on costs, or save time, we’re here to make sure you reach goals faster and smarter. 

The results? Efficient operations, better decision-making, and often a visible impact on your bottom line.

Learn more about us

Explore our
success stories

i-spark supports ID&T with a unified data platform that connects audience behaviour across brands and fuels fan-focused decisions.

ID&T wanted to better understand what moves their fans—not just per event, but across all their brands. Their vision: a unified platform to collect and analyse fan data, improve personalisation, and strengthen the fan experience.

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i-spark supports Sdu’s data team with online data expertise.

To keep improving product usability and effectiveness, Sdu needed insights into how users interact with its tools. i-spark was brought in as an external Data Team, working closely with Sdu’s Marketing Intelligence Team to capture, organise, and analyse online usage data.

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Let’s take care of your data worries, together!

Schedule a free consultation with our team and let’s make things happen!

contact us
The difference between snapshots and events in your data
Tamara de Heij 22 December 2025

The difference between snapshots and events in your data

A simple concept that prevents misleading analyses I’ve been involved in the data world for many years, and I see a fundamental concept that is consistently overlooked in education and training. It seems straightforward, yet eventually, everyone encounters a confusing or misleading analysis where the cause of the confusion, or even worse, error, can be […]

Operational Data Products in modern architecture
Tamara de Heij 15 December 2025

Operational Data Products in modern architecture

The architecture that quietly solves your integration challenges Companies often find themselves navigating an unusual contradiction. They use more tools and create more data than ever. Still, it feels just as fragmented as it did years ago. Important customer information is stuck in individual platforms. Teams have different views of the same metrics. Systems show […]

My new role as Data Product Lead
Tamara de Heij 10 December 2025

My new role as Data Product Lead

I’ve been a (marketing) data analyst since 2003, after working in IT for about five years. For the first few years of my data career, the focus was on marketing data, then it broadened, but I’ve been a data analyst for over 20 years. These days, I introduce myself as “Managing Director of i-spark and […]