Pragmatic and down-to-earth team of data and AI experts.

Dedicated to building practical solutions, helping companies work smarter, uncover opportunities, and make better decisions.
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For whom?

If you’re working in or running a business with a growth mindset and have data that needs better management, we help you turn it into a powerful tool for achieving your goals. With customized solutions tailored to your needs, you won’t need astronomical budgets.

No huge projects with lead times of months: we deliver in weeks!

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Looker

expertise

Governance & Reliability

expertise

Data Analytics & BI

expertise

Data Product Design

expertise

Data Architecture

expertise

AI & Agents

expertise

Data Science & ML

expertise

Data engineering

expertise

Data Strategy & Product

Discover our solutions

Modular
Products

Experience the efficiency
of tailored data solutions. Expertly crafted, self-contained analyses and tools, designed to swiftly address your specific data challenges. From insightful dashboards to cost optimization checks.
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Composable
Data Hub

Combining data from different sources provides insight, but is often a lot of hassle. i-spark takes that burden off you. Using the best tools and platforms, we collect and organize your data, combine it with strategy, analytics and visualization.
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Data Team
As A Service

Our complete multidisciplinary team at your disposal? That’s possible! Saves you having to set up your own data department and provides you with short and long-term solutions.
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Why choose us?

Our passion is our customers' data and the insights it holds. We partner with companies that have online ambitions, helping them spark their data into a powerful tool for growth. Whether you’re aiming to increase revenue, cut down on costs, or save time, we’re here to make sure you reach goals faster and smarter. 

The results? Efficient operations, better decision-making, and often a visible impact on your bottom line.

Learn more about us

Explore our
success stories

i-spark supports ID&T with a unified data platform that connects audience behaviour across brands and fuels fan-focused decisions.

ID&T wanted to better understand what moves their fans—not just per event, but across all their brands. Their vision: a unified platform to collect and analyse fan data, improve personalisation, and strengthen the fan experience.

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i-spark supports Sdu’s data team with online data expertise.

To keep improving product usability and effectiveness, Sdu needed insights into how users interact with its tools. i-spark was brought in as an external Data Team, working closely with Sdu’s Marketing Intelligence Team to capture, organise, and analyse online usage data.

View full case

Let’s take care of your data worries, together!

Schedule a free consultation with our team and let’s make things happen!

contact us
The search for the right data & AI partner in the Netherlands
Elena Mateva 11 February 2026

The search for the right data & AI partner in the Netherlands

There’s pressure to “do more with AI,” but also a worry about settling on a deal that is not ‘perfect’.  On paper, the Dutch market is full of options: agencies, consultancies, freelancers, and platforms, but the question is: who can you trust with your data, team, and ambitions? Cloud platforms are mature, AI services are […]

One-on-one meeting with dashboard design and the eagerness to create
Elena Mateva 9 February 2026

One-on-one meeting with dashboard design and the eagerness to create

(Personal blog) When you have an empty white page staring at you, you realise what intimidation feels like. Where do I start? What do I design? And most importantly, how do I create something that makes sense? I don’t quite remember how I started with dashboard design. I don’t remember the first thing that Tamara […]

The causes of an overloaded data team and distrust in data
Elena Mateva 5 February 2026

The causes of an overloaded data team and distrust in data

A few months ago, we sat down with 5 data professionals to explore the challenges and ambitions they encounter across different industries and data types. What we hear is that companies tend to think they have a data problem. In reality, many of them face a bigger issue. No one is clearly responsible for how […]