In this space, i-spark’s founder Tamara de Heij shares personal reflections on the evolving relationship between data and people.
I’ve been a (marketing) data analyst since 2003, after working in IT for about five years. For the first few years of my data career, the focus was on marketing data, then it broadened, but I’ve been a data analyst for over 20 years. These
I’ve worked with data for 25+ years. I love structure, measurement, insight, and improvement.But last year gave me the chance to apply those principles to something more personal than any project I’d worked on. Hi, I’m Tamara, Data Analyst and Managing Director at i-spark. Last
Integrity isn’t about words or intentions. It’s about what you do when the stakes are real. At one point, I was running two projects for the same client: one fixed-price, one time-and-materials. On the fixed-price project, we had badly underestimated and ended up spending far
When harmony is disrupted, is your instinct to defend or to reflect? Ethical business should not be ”just a slogan”. For me personally, it’s something that sits deep in my core. It’s about a deeply rooted sense that things should feel right. That translates into
The term has been in my LinkedIn headline for a while now. But what do I actually mean by an ethical data firm? For many people, summer is a time for reflection, a moment to take a step back. For me, this was even more