Make warehouse data usable inside your operational tools
Hightouch connects curated data models to the tools companies use every day, such as CRM, marketing and product platforms.
Hightouch connects curated data models to the tools companies use every day, such as CRM, marketing and product platforms.
Segments and audiences can be prepared once and kept up to date automatically. This removes manual exports, copy-paste workflows and ad-hoc fixes that slow down campaigns and operational processes.
Your team can spend less time preparing data and more time acting on it.
Hightouch helps keep responsibilities clear. Data modelling and validation stay in the data platform, while downstream tools focus on execution.
This separation reduces confusion, limits duplication of logic and makes it easier to change definitions without breaking multiple systems.
Hightouch keeps customer attributes and segments aligned across CRM, marketing and product tools by sourcing them directly from the warehouse.
Changes can be applied centrally instead of being reconfigured in every destination.
Which save you and your team a lot of headaches and give you enough time to focus on things you enjoy in your work.
Hightouch operates downstream of a data warehouse or composable data hub. Data is prepared, validated and modelled upstream. Hightouch then delivers selected outputs into operational systems. This separation keeps responsibilities clear.
Hightouch complements existing CRM, marketing and product platforms rather than replacing them.
Hightouch adds value in setups where analytics and activation start to drift apart.
It is often a good fit if:
- Data models are already defined in a warehouse
- CRM or marketing tools rely on partial or outdated data
- Segmentation logic is duplicated across systems
- Updates to definitions require manual effort
- There is a desire to connect analysis more directly to execution
It is less suitable if data models are still unstable or if downstream tools already own and manage their logic independently.
A short discussion usually helps clarify whether reverse ETL supports the way data is currently used.
Hightouch makes it easy to move data into operational tools. The difficulty lies in deciding what to move and why.
We start by mapping which datasets, attributes and segments are already trusted in the warehouse. This avoids pushing unfinished or unstable logic into operational tools.
Not every field belongs in CRM or marketing tools. We help decide what is actually needed for execution, keeping payloads lean and purposeful.
We configure Hightouch syncs based on how often data is used and updated. This prevents unnecessary refreshes while ensuring critical changes are reflected on time.
Activation often sits between data, marketing and sales. i-spark can help make responsibilities clear, so syncs are understood, maintained and adjusted deliberately.
We support setups where business logic stays in the warehouse. Hightouch then distributes results, rather than recreating rules inside each destination tool.
Activation needs change. We help adapt syncs and models as campaigns, processes or definitions evolve, without disrupting existing workflows.
Our passion is our customers' data and the insights it holds. We partner with companies, helping them spark their data into a powerful tool for growth. Our role is to help you move with speed and intent, turning commercial, operational, and time-related goals into real results.
The results? Efficient operations, better decision-making, and often a visible impact on your bottom line.
Questions we often hear about working with Hightouch.
Hightouch is used to sync curated data from a data warehouse into operational tools such as CRM, marketing and product platforms. It makes warehouse-defined attributes and segments available where actions are taken.
Native integrations often rely on logic defined inside each tool. Hightouch uses models defined in the warehouse, which helps keep activation aligned with analytics and avoids duplicating logic across systems.
Yes. Hightouch relies on prepared data in a warehouse or composable data hub. It does not replace data modelling or transformation work upstream.
Sync frequency depends on the use case. Some attributes update daily, others more frequently. Hightouch allows sync schedules to be set per destination, based on how the data is actually used.
No. Hightouch supplies data to these tools so they operate on consistent, up-to-date information. It does not replace their core functionality.
It can be either. Some teams use Hightouch as a long-term activation layer. Others use it to bridge a phase while activation practices mature.
No demos, no assumptions. Just a practical discussion about how activation works today and what could improve it.