​​From Data to Decisions: Why Storytelling and Dashboards Matter

27 March 2025 | 2 minuten leestijd

Data is essential, but collecting it isn’t enough. The real value comes from how insights are communicated and used. We're partnering with Kaj van der Plas in our new initiative, 3storybuilding, to offer two practical workshops: Data Storytelling and Dashboard Design.

We often see organizations with plenty of data but little clarity on how to translate it into decisions. This is where data storytelling and effective dashboard design make a difference.

Two Ways to Deliver Insights

Data teams typically provide value in two ways:

1. Insights for decision-making – Analysis and reporting that help teams take action.
2. Automated data flows – Enriched data feeds that operationalize processes and support AI.

While automated data runs in the background, insights need interpretation and structure. Data professionals use two main tools for this:

• Dashboards – For ongoing monitoring and exploration.
• Analysis – Deep dives into data to explain key insights, shaping them into a clear narrative.

Dashboards support exploration, helping users find patterns themselves. Analysis, on the other hand, is about explanation,turning data into a clear narrative that guides decision-making.

Why This Matters

Companies that utilise dashboards for exploration and analysis for explanation make better decisions. Just as UX design enhances dashboards, data storytelling enhances the delivery of analysis. But many professionals lack the training to do both effectively.

That’s why we’re introducing two hands-on workshops:

• Data Storytelling Workshop – Learn how to communicate insights clearly and effectively. (Available now!)
• Dashboard Design Workshop – Learn what makes a dashboard useful and how to design it well. (Coming soon!)

A Practical Collaboration

At i-spark, we know data. Kaj van der Plas knows about storytelling. This collaboration brings clear, effective learning directly to teams, on-site and at a competitive price.

For data teams, this is a chance to sharpen skills. For businesses, it’s an opportunity to make data work better.

Interested? Let’s talk.