i-spark makes data extra valuable for WWL

How hands-on expertise in data architecture, engineering, and analytics helped WWL make smarter, faster decisions.

Client snapshot

WWL Holding is a leading lighting specialist, offering both conventional lamps and future-ready LED solutions. With 24 webshops in 15 countries, the company serves a large customer base across Europe while making a meaningful contribution to sustainability and the greening of the continent.

Why WWL partnered with i-spark?

While WWL has its own internal data department, it partnered with i-spark for practical, hands-on support in: data architecture, data engineering, machine learning, dashboarding and data analytics. Together, we enhanced the team’s knowledge and elevated the strategic value of their data.

What was the challenge?

A rich data ecosystem, locked in silos

WWL relies on a wide variety of systems across its digital operations. Data comes from:

  • E-commerce platforms

  • Warehouse management software

  • Customer support solutions

  • ERP systems

  • Marketing automation tools


The volume and value of this data were clear but it lived in separate environments. WWL needed support in unlocking and combining these sources to power business insights, compliance needs, and continuous optimisation of their webshop ecosystem.

The impact? Making data extra valuable

Thanks to i-spark, the WWL data team has gained advanced capabilities, making their data truly strategic and exceptionally valuable.

"Thanks to i-spark's expertise, our data is no longer a by-product, it’s a growth engine. We now enrich our internal systems, optimise operations, and inform customs authorities with ease.”

The team of WWL Data team of the company

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