i-spark supports Sdu’s data team, bringing expertise in online data as an external party.
i-spark makes data extra valuable to WWL holding with expertise in various areas such as data architecture, data engineering, machine learning, dashboarding and data analytics.
By centrally storing and combining all data, Minno now has a more holistic view of their business performance, which better enables them to make strategic decisions and further optimize their services.
ID&T wanted to better understand what moves their fans, not just per event, but across all their brands. Their vision: a unified platform to collect and analyse fan data, improve personalisation, and strengthen the fan experience.
