A long-term partnership focused on smart data solutions, user insight, and continuous co-creation.
Sdu is a major Dutch publisher offering online products, training, and legal content tailored for professionals who actively apply legislation and regulations in their daily work, such as lawyers, legal consultants, and compliance experts. Their platforms, including ndfr.nl and opmaat.sdu.nl, help professionals perform their work faster, smarter, and more accurately. Subscription-based online services, where ease of use directly drives value and user retention.
To keep improving product usability and effectiveness, Sdu needed insights into how users interact with its tools. i-spark was brought in as an external Data Team, working closely with Sdu’s Marketing Intelligence Team to capture, organise, and analyse online usage data
For a content-rich platform like Sdu’s, user-friendliness is essential. If lawyers and legal professionals can’t navigate quickly or find what they need, they churn.
But with multiple platforms, fragmented data, and evolving privacy requirements, it became difficult to:
Collect consistent, compliant web statistics
Track user engagement across different products
Attribute conversions to specific marketing efforts
Spot early signals of churn
Sdu needed a unified, privacy-proof data solution and a flexible partner to help drive it forward.
Sdu gained insights into product usability with a privacy-first approach, strengthening an agile, long-term partnership that continues to deliver value.
"I have been working pleasantly with i-spark for quite some time. Their honest, result-oriented and no-nonsense approach gives me a lot of confidence and their specialist knowledge in the field of data and data analysis helps to solve complex issues. The combination of thinking along and practical application unburdens me and is exactly what I am looking for in a partner. The people at i-spark feel a bit like an extension of our organization."
Inger Clancy SduWith support in web analytics, data engineering, or real-time reporting, we can act as your Data Team as a Service.