Ethical business should not be โ€just a sloganโ€

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๐—ช๐—ต๐—ฒ๐—ป ๐—ต๐—ฎ๐—ฟ๐—บ๐—ผ๐—ป๐˜† ๐—ถ๐˜€ ๐—ฑ๐—ถ๐˜€๐—ฟ๐˜‚๐—ฝ๐˜๐—ฒ๐—ฑ, ๐—ถ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐˜€๐˜๐—ถ๐—ป๐—ฐ๐˜ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—ณ๐—ฒ๐—ป๐—ฑ ๐—ผ๐—ฟ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ณ๐—น๐—ฒ๐—ฐ๐˜?

Ethical business should not be โ€just a sloganโ€.

For me personally, itโ€™s something that sits deep in my core. Itโ€™s about a deeply rooted sense that things should feel right. That translates into business relationships that are built on harmony. Sometimes, that even feels close to friendship.

Harmonious relationships are our norm at i-spark. Thatโ€™s what we strive for. And most of the time, it happens naturally. But even in our work, there are moments when harmony wavers. Thatโ€™s almost always unexpected. So when it does happen, it affects me deeply.

For many people, the first instinct in that kind of situation is to go on the defensive. What I notice in myself is that my reflex goes the other way: I align with the sentiment of the client.

The cause is rarely one-sided.

Still, my attention immediately turns inward: โ€œWhere did we (I) miss something?โ€
But even more pressing is the question: โ€œHow do we restore that harmony as quickly as possible?โ€ โ€œWhat could we have done differently, or communicated more clearly, to keep things on track?โ€

The instinct might be to reach for the contract, to explain why the extra hours were justified. Naturally, most businesses would have a conversation in those moments. For us, the focus is on how we approach that conversation and the decisions we take afterwards.

We set aside our pride, put ourselves in the clientโ€™s shoes, and work together to find the best possible outcome. In practice, that sometimes means we donโ€™t invoice the extra time. Because when harmony is disrupted, restoring it always comes first.

Weโ€™re fortunate to have worked for years with clients who share that view: who believe, as we do, that true collaboration goes beyond invoices and agreements. Weโ€™re proud of those relationships and genuinely grateful for them. Because they make it possible for us to keep working this way. โœจ

I choose to stand in the world this way: when you lead with your heart, you build the strongest relationships. To some of you, it may sound almost naรฏve, but to me, itโ€™s the only way ethical business truly works.

๐—ง๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐˜๐—ต๐—ฒ ๐˜„๐—ฎ๐˜† ๐˜†๐—ผ๐˜‚ ๐—ต๐—ผ๐—ฝ๐—ฒ ๐˜๐—ต๐—ฒ๐˜† ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐˜๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚

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