How i-spark supported Drs.Leenards with the creation a centralised data platform that supports strategic sales growth and future scalability.
Drs. Leenarts has been offering no-nonsense skin care products since 2015, free of unnecessary additives and clinically formulated to truly benefit the skin. Their products are sold through major retail partners as well as directly via drleenarts.com, where online sales are growing fast in the Netherlands, Germany, and Denmark.
To accelerate growth through their own webshops, Dr. Leenarts needed continuous clarity on sales performance and underlying drivers, without relying on spreadsheets or fragmented reporting tools. i-spark was brought in to: build a tailored data platform, conduct ongoing (marketing) analyses and create dashboards that visualise performance metrics and track key developments.
Dr. Leenarts wanted to strengthen direct webshop sales by understanding key performance drivers:
Which marketing channels drive traffic and conversions?
What do email campaign stats reveal about customer engagement?
Which products and categories generate the most sales?
But this required a system where all data: traffic, email, and transactions, could be analysed together, without downloading exports or juggling multiple tools.
The new centralised data platform gives Dr. Leenarts ongoing access to key performance metrics and makes it easier to expand reporting as new needs arise.
i-spark helps growing companies like Dr. Leenarts streamline their data, understand performance across markets, and prepare for future growth without complexity.