Reliable data starts with accurate tracking — and Google Tag Manager (GTM) makes that possible. At i-spark, we help teams design and maintain GTM setups that bring order, consistency, and control to every tag, trigger, and event.
Our focus is simple: clean implementation, transparent data flows, and scalable tracking that grows with your business.
From Manual Tagging to Managed Tracking
Tracking shouldn’t be chaos. We use Google Tag Manager to replace scattered scripts and manual tagging with a structured, centralised system that’s easy to manage.
Whether you’re integrating Google Analytics, marketing pixels, or custom event tracking, our team ensures everything fires correctly, efficiently, and only when it should. The result?
- Faster sites
- Cleaner data
- Less developer dependency
Audit, Clean, Optimise
Many GTM containers evolve over time — and not always for the better. We start with a full audit of your existing setup to identify redundant tags, outdated triggers, and conflicting rules.
Then we rebuild your structure around best practices in naming, organisation, and version control, creating a GTM environment that’s simple to understand and easy to maintain.
Designed for Integration
We connect Google Tag Manager seamlessly to your wider analytics and marketing stack — from Google Analytics 4 and Looker Studio to Snowplow, Dataddo, and HubSpot.
By mapping each tag and trigger to your data model, we make sure every click, form submission, or page view contributes to a single, consistent source of truth.
Governance and Compliance Built In
Data quality means little without data governance. i-spark helps you implement clear ownership structures, access levels, and audit trails to ensure your tracking meets privacy and compliance standards.
From consent mode integration to event documentation, your GTM setup remains secure, transparent, and future-ready.
Empowering Your Team
We don’t just deliver a working GTM setup — we make it understandable. i-spark provides training, documentation, and visual tagging maps so your marketing and analytics teams can make confident updates without breaking key data flows.
We believe great tracking should empower people, not overwhelm them.
Work With i-spark
At i-spark, we bring structure and simplicity to Google Tag Manager. Whether you need a full rebuild, a clean-up, or ongoing support, we make sure your tracking is fast, reliable, and built for insight.