In our daily operations, we are engaged in unlocking, analyzing and visualizing data. Data is a broad concept, so what does it include? In principle, everything. But in our case, the focus is really on commercial data. And this data often resides in a silo: systems or software where data is created or stored, and often not easily accessible for analyzing and visualizing data.
Knowing that with the classification below, we don’t do full justice to company-wide software that can be used in many different areas. And without pretending that the list is complete, we like to provide insights into the kind of silos we often encounter in daily practice. At i-spark we call these silos ‘cans’.
The KPI’s you want to manage, the analysis you need to answer an important question, or the extra customer information you want to give to your sales or marketing campaigns, stem from one or more of these cans.
There are a number of cans that we regularly encounter in combination with each other, which is logical from a business perspective, like:
However, when looking at data, this is commonly not combined. Maybe you currently have an overview per silo, but do you wonder how it is possible that the data does not exactly match? Or do you have an integrated view for some of the silos, but do you need to add another one?
We combine these cans in a pack, which is a set of services collecting and normalizing all data from the cans to make it secure, operable, maintainable, reliable, scalable and flexible, enabling any type of data and analytics application. Depending on the complexity of your organization and/or data question these packs can range from a single to a larger pack of cans.
The KPI’s you want to manage, the analysis you need to answer an important question, or the extra customer information you want to give to your sales or marketing campaigns, stem from one or more cans in a pack.
But a pack by itself is not smart yet. On top of these packs we introduce a stack of Business Intelligence solutions like strategy, analytics and visualization.
Our SmartDataPack is a continuously evolving product, intrinsically linked to business usage. Whereas regular data platforms were built to centralize data in a Data Lake or Data Warehouse, a SmartDataPack is meant for affordable data activation and fast business value using a Lakehouse solution. It is designed to accelerate the integration of new business data/insight needs and to scale and evolve with the data usages.
Together with you, we will investigate what we need, where the data is located, how we can best unlock that data, and make smart data out of it: Smart in intelligence, smart in process and smart in letting your business grow. And because we have a lot of hands-on experience with all these cans and combinations in packs, you will be able to benefit from the knowledge that we have gained in the past decades.