{"id":9254,"date":"2025-10-13T22:10:18","date_gmt":"2025-10-13T22:10:18","guid":{"rendered":"https:\/\/i-spark.nl\/?page_id=9254"},"modified":"2025-11-18T12:48:01","modified_gmt":"2025-11-18T12:48:01","slug":"founders-thoughts","status":"publish","type":"page","link":"https:\/\/i-spark.nl\/en\/founders-thoughts\/","title":{"rendered":"Founder\u2019s thoughts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9254\" class=\"elementor elementor-9254\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4d19f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a4d19f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b0f809\" data-id=\"63b0f809\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19dfbbee elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19dfbbee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bdc18a9\" data-id=\"7bdc18a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de622d2 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"de622d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h1 class=\"elementskit-section-subtitle  \">\n\t\t\t\t\t\tBehind the scenes of building an ethical data firm.\n\t\t\t\t\t<\/h1><h2 class=\"ekit-heading--title elementskit-section-title \">Leading with data, ethics<br>and intention<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>In this space, i-spark\u2019s founder Tamara de Heij shares personal reflections on the evolving relationship between data and people.\u00a0<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3515b e-con-full e-flex e-con e-child\" data-id=\"2e3515b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c68b7f8 elementor-mobile-align-center elementor-button-success elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"c68b7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#thoughts\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read Tamara's thoughts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-932e0cf elementor-mobile-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"932e0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/i-spark.nl\/en\/blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Latest team articles<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41fd30d\" data-id=\"41fd30d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d0b50d0 elementor-absolute animated-slow elementor-invisible elementor-widget elementor-widget-eael-creative-button\" data-id=\"5d0b50d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default\" href=\"https:\/\/www.linkedin.com\/in\/tamaradeheij\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                                            <span class=\"eael-creative-button-icon-left\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span>                    \n                    <span class=\"cretive-button-text\">Tamara de Heij<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642529b animated-slow elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"642529b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-1024x1024.png\" class=\"attachment-large size-large wp-image-9343\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-1024x1024.png 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-300x300.png 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-150x150.png 150w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-768x768.png 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-1536x1536.png 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-4-2048x2048.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79decd1b elementor-widget__width-initial elementor-absolute elementor-widget-mobile__width-initial animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"79decd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-scaled.png\" class=\"attachment-full size-full wp-image-9345\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-scaled.png 2560w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-300x300.png 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-1024x1024.png 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-150x150.png 150w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-768x768.png 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-1536x1536.png 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/transparent-background-5-2048x2048.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d74bbbf e-flex e-con-boxed e-con e-parent\" data-id=\"d74bbbf\" data-element_type=\"container\" data-e-type=\"container\" id=\"thoughts\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbae07f elementor-posts--align-left elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-invisible elementor-widget elementor-widget-posts\" data-id=\"bbae07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9753 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-articles-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/my-new-role-as-data-product-lead\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-1536x1152.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9754\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-1536x1152.jpg 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-300x225.jpg 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-1024x768.jpg 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-768x576.jpg 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/12\/IMG_4905-2048x1536.jpg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/my-new-role-as-data-product-lead\/\" >\n\t\t\t\tMy new role as Data Product Lead\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 December 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>I&#8217;ve been a (marketing) data analyst since 2003, after working in IT for about five years. For the first few years of my data career, the focus was on marketing data, then it broadened, but I&#8217;ve been a data analyst for over 20 years. These<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/my-new-role-as-data-product-lead\/\" aria-label=\"Read more about My new role as Data Product Lead\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9287 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-articles-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/took-my-own-data-seriously\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-1536x1152.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9288\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-1536x1152.png 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-300x225.png 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-1024x768.png 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-768x576.png 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/Untitled-design-12-2048x1536.png 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/took-my-own-data-seriously\/\" >\n\t\t\t\tWhat happened when I took my own data seriously?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 October 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>I&#8217;ve worked with data for 25+ years. I love structure, measurement, insight, and improvement.But last year gave me the chance to apply those principles to something more personal than any project I\u2019d worked on. Hi, I\u2019m Tamara, Data Analyst and Managing Director at i-spark. Last<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/took-my-own-data-seriously\/\" aria-label=\"Read more about What happened when I took my own data seriously?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9247 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-articles-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/integrity\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1-1536x1152.jpeg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9248\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1-1536x1152.jpeg 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1-300x225.jpeg 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1-1024x768.jpeg 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1-768x576.jpeg 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1759565963225-1.jpeg 2021w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/integrity\/\" >\n\t\t\t\tIntegrity isn&#8217;t about words or intentions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t6 October 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Integrity isn&#8217;t about words or intentions. It&#8217;s about what you do when the stakes are real. At one point, I was running two projects for the same client: one fixed-price, one time-and-materials. On the fixed-price project, we had badly underestimated and ended up spending far<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/integrity\/\" aria-label=\"Read more about Integrity isn&#8217;t about words or intentions\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9243 post type-post status-publish format-standard has-post-thumbnail hentry category-founder-articles-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/ethical-business\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"736\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1758282091083.jpeg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9244\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1758282091083.jpeg 736w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1758282091083-300x300.jpeg 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1758282091083-150x150.jpeg 150w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/ethical-business\/\" >\n\t\t\t\tEthical business should not be \u201djust a slogan\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22 September 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>When harmony is disrupted, is your instinct to defend or to reflect? Ethical business should not be \u201djust a slogan\u201d. For me personally, it\u2019s something that sits deep in my core. It\u2019s about a deeply rooted sense that things should feel right. That translates into<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/i-spark.nl\/en\/founder-articles-en\/ethical-business\/\" aria-label=\"Read more about Ethical business should not be \u201djust a slogan\u201d\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9239 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-founder-articles-en\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/i-spark.nl\/en\/blog\/ethical-data-firm\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1152\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996-1536x1152.jpeg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-9241\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996-1536x1152.jpeg 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996-300x225.jpeg 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996-1024x768.jpeg 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996-768x576.jpeg 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/10\/1757058193996.jpeg 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/i-spark.nl\/en\/blog\/ethical-data-firm\/\" >\n\t\t\t\tWhat do I actually mean by an \ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddf0\ud835\uddee\ud835\uddf9 data firm?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15 September 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The term has been in my LinkedIn headline for a while now. But what do I actually mean by an ethical data firm? For many people, summer is a time for reflection, a moment to take a step back. For me, this was even more<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/i-spark.nl\/en\/blog\/ethical-data-firm\/\" aria-label=\"Read more about What do I actually mean by an \ud835\uddf2\ud835\ude01\ud835\uddf5\ud835\uddf6\ud835\uddf0\ud835\uddee\ud835\uddf9 data firm?\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72bd04c9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"72bd04c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38d94a43\" data-id=\"38d94a43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-634d1c46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"634d1c46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ffc747f\" data-id=\"5ffc747f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e7bd40 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"29e7bd40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does ethical business mean to us?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-789d9f0c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"789d9f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Every thought shared here is rooted in i-spark\u2019s belief that data can serve people, not the other way around. Discover our ethical framework that guides how we work, decide, and grow.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ebf4c elementor-mobile-align-center elementor-button-success elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"60ebf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/i-spark.nl\/en\/about-us\/what-is-ethical-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check out our Ethical framework<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46b49f37\" data-id=\"46b49f37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Behind the scenes of building an ethical data firm. Leading with data, ethicsand intention In this space, i-spark\u2019s founder Tamara de Heij shares personal reflections on the evolving relationship between data and people.\u00a0 Read Tamara&#8217;s thoughts Latest team articles Tamara de Heij What does ethical business mean to us? Every thought shared here is rooted [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9254","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/9254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/comments?post=9254"}],"version-history":[{"count":44,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/9254\/revisions"}],"predecessor-version":[{"id":9759,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/9254\/revisions\/9759"}],"wp:attachment":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/media?parent=9254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}