{"id":7651,"date":"2025-06-23T10:19:41","date_gmt":"2025-06-23T10:19:41","guid":{"rendered":"https:\/\/i-spark.nl\/?page_id=7651"},"modified":"2025-12-09T15:24:00","modified_gmt":"2025-12-09T15:24:00","slug":"minno-x-i-spark","status":"publish","type":"page","link":"https:\/\/i-spark.nl\/en\/minno-x-i-spark\/","title":{"rendered":"Minno x i-spark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7651\" class=\"elementor elementor-7651\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a2ba92 e-flex e-con-boxed e-con e-parent\" data-id=\"31a2ba92\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54e26c7d e-con-full e-flex e-con e-child\" data-id=\"54e26c7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79d9057f elementor-widget elementor-widget-image\" data-id=\"79d9057f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24-1024x1024.png\" class=\"attachment-large size-large wp-image-7654\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24-1024x1024.png 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24-300x300.png 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24-150x150.png 150w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24-768x768.png 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-24.png 1125w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d3ad80 e-con-full e-flex e-con e-child\" data-id=\"71d3ad80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74157bf8 elementor-widget elementor-widget-heading\" data-id=\"74157bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gaining a holistic view of business performance through centralised data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5432d1f6 elementor-widget elementor-widget-text-editor\" data-id=\"5432d1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How i-spark helped Minno migrate dashboards and unify diverse data sources for better strategic decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b55123b elementor-mobile-align-center elementor-button-success elementor-widget elementor-widget-button\" data-id=\"4b55123b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#discover\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the case<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32106dd8 e-flex e-con-boxed e-con e-parent\" data-id=\"32106dd8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31b846a3 e-con-full e-flex e-con e-child\" data-id=\"31b846a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3f3283 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"3f3f3283\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tClient snapshot\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMinno is a US-based streaming platform offering subscription-based access to curated video content. Their service spans mobile apps, smart TV apps, and a proprietary online platform, reaching viewers across multiple channels.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425fe4f3 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-icon-box\" data-id=\"425fe4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tWhy Minno partnered with i-spark?\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMinno wanted a stronger grip on the performance of its business, especially around subscriptions, content usage, and marketing efforts. Their existing reporting setup couldn\u2019t deliver the level of flexibility or performance they needed. i-spark was brought in to provide hands-on support across: Data Architecture, Data Engineering, Machine Learning, Dashboarding, and Data Analysis.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282a69c elementor-widget elementor-widget-image\" data-id=\"282a69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"2080\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-scaled.png\" class=\"attachment-full size-full wp-image-7561\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-scaled.png 2560w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-300x244.png 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-1024x832.png 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-768x624.png 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-1536x1248.png 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/beton-LinkedIn-Post-1-2048x1664.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43813252 e-con-full e-flex e-con e-parent\" data-id=\"43813252\" data-element_type=\"container\" data-e-type=\"container\" id=\"discover\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-33616f71 e-con-full e-flex e-con e-child\" data-id=\"33616f71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26af46d1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"26af46d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.5,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;slideInLeft&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"786\" src=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2-1024x1006.jpg\" class=\"attachment-large size-large wp-image-7395\" alt=\"\" srcset=\"https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2-1024x1006.jpg 1024w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2-300x295.jpg 300w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2-768x755.jpg 768w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2-1536x1510.jpg 1536w, https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/ispark-hero-2.jpg 1628w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4368366 e-con-full e-flex e-con e-child\" data-id=\"4368366\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-4823669d e-flex e-con-boxed e-con e-child\" data-id=\"4823669d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2439dfa4 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2439dfa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What was the challenge?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18da1216 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18da1216\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5d382e elementor-widget elementor-widget-heading\" data-id=\"2c5d382e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fragmented data and limited reporting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-491df11b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"491df11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1292\" data-end=\"1397\">Minno had access to large amounts of proprietary data, including:<\/p><ul data-start=\"1398\" data-end=\"1539\"><li data-start=\"1398\" data-end=\"1456\"><p data-start=\"1400\" data-end=\"1456\"><strong data-start=\"1400\" data-end=\"1424\">Clickstream activity<\/strong> (searches, plays, watch time)<\/p><\/li><li data-start=\"1457\" data-end=\"1500\"><p data-start=\"1459\" data-end=\"1500\"><strong data-start=\"1459\" data-end=\"1481\">Transactional data<\/strong> from subscribers<\/p><\/li><li data-start=\"1501\" data-end=\"1539\"><p data-start=\"1503\" data-end=\"1539\"><strong data-start=\"1503\" data-end=\"1521\">Marketing data<\/strong> across channels<\/p><\/li><\/ul><p data-start=\"1541\" data-end=\"1665\">But the data was scattered across different systems and providers. Their existing setup in <strong data-start=\"1632\" data-end=\"1643\">Tableau<\/strong> made it difficult to:<\/p><ul data-start=\"1666\" data-end=\"1861\"><li data-start=\"1666\" data-end=\"1721\"><p data-start=\"1668\" data-end=\"1721\">Combine and query these diverse sources efficiently<\/p><\/li><li data-start=\"1722\" data-end=\"1770\"><p data-start=\"1724\" data-end=\"1770\">Unlock deep patterns in subscriber behaviour<\/p><\/li><li data-start=\"1771\" data-end=\"1861\"><p data-start=\"1773\" data-end=\"1861\">Support advanced business use cases like churn prediction or cross-channel attribution<\/p><\/li><\/ul><p data-start=\"1863\" data-end=\"1958\">Minno needed a <strong data-start=\"1878\" data-end=\"1902\">centralised solution<\/strong> to organise their data and make it usable across teams.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58de4eed e-flex e-con-boxed e-con e-parent\" data-id=\"58de4eed\" data-element_type=\"container\" data-e-type=\"container\" id=\"apply-sec-htw\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ccdb23 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"74ccdb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">What was our solution?<\/h2><h3 class=\"ekit-heading--subtitle elementskit-section-subtitle  \">\n\t\t\t\t\t\tTo solve these challenges, i-spark developed and implemented a modern, cloud-based solution focused on performance, flexibility, and scale.\n\t\t\t\t\t<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223646fe e-con-full e-flex e-con e-child\" data-id=\"223646fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-298f0a8e e-con-full e-flex e-con e-child\" data-id=\"298f0a8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62f8d7aa ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"62f8d7aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon hm hm-advanced-data-table\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Snowflake as the foundation                <\/h3>\n                        \t\t  \t<p>A Data Platform was built using Snowflake, enabling flexible and high-speed data storage and querying<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a766132 elementor-widget__width-initial ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"1a766132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon huge huge-database\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    ELT Pipelines via Fivetran &amp; Segment                <\/h3>\n                        \t\t  \t<p>SaaS tools Fivetran and Segment were used to ingest data from all relevant sources This included behavioural events, marketing stats, and financial transactions<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7a86a1 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"3f7a86a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon huge huge-chart-line-data-02\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                     Data modelling with dbt                <\/h3>\n                        \t\t  \t<p>All raw data was transformed into a structured, analysis-ready format using dbt (data build tool). This allowed for consistent logic and reusable models across the organisation.<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4628bd44 ekit-equal-height-disable elementor-widget elementor-widget-elementskit-icon-box\" data-id=\"4628bd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <!-- link opening -->\n                <a href=\"#\" class=\"ekit_global_links\">\n                <!-- end link opening -->\n\n        <div class=\"elementskit-infobox text- text-left icon-lef-right-aligin elementor-animation- media  \">\n                    <div class=\"elementskit-box-header elementor-animation-\">\n                <div class=\"elementskit-info-box-icon  text-center\">\n                    <i aria-hidden=\"true\" class=\"elementkit-infobox-icon huge huge-database-export\"><\/i>\n                <\/div>\n          <\/div>\n                        <div class=\"box-body\">\n                            <h3 class=\"elementskit-info-box-title\">\n                    Dashboard migration to Looker                <\/h3>\n                        \t\t  \t<p>Existing reports were rebuilt in Looker, enabling: <br> <br>\n\n- Faster loading times <br>\n\n- Better filtering and drill-down options <br>\n\n- Improved alignment with business questions<\/p>\n                                <\/div>\n        \n        \n                <\/div>\n                <\/a>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10cb3b03 e-flex e-con-boxed e-con e-parent\" data-id=\"10cb3b03\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_testi_6\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-678ced42 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"678ced42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">The impact? A single platform that connects all the dots<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Minno now has all its data centrally organised and accessible, allowing the team to better understand business performance across subscriptions, content usage, and marketing. The new platform supports faster reporting, deeper analysis, and more confident decision-making.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-163a3dfb e-con-full e-flex e-con e-child\" data-id=\"163a3dfb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5615d6b8 elementor-widget elementor-widget-elementskit-testimonial\" data-id=\"5615d6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"elementskit-testimonial-slider arrow_inside \" data-config=\"{&quot;rtl&quot;:false,&quot;arrows&quot;:false,&quot;dots&quot;:false,&quot;pauseOnHover&quot;:true,&quot;autoplay&quot;:false,&quot;speed&quot;:1000,&quot;slidesPerGroup&quot;:1,&quot;slidesPerView&quot;:1,&quot;loop&quot;:false,&quot;spaceBetween&quot;:&quot;0&quot;,&quot;breakpoints&quot;:{&quot;320&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:10},&quot;1024&quot;:{&quot;slidesPerView&quot;:1,&quot;slidesPerGroup&quot;:1,&quot;spaceBetween&quot;:15}}}\">\n\t<div class=\"ekit-main-swiper swiper\">\n\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<div class=\"swiper-slide-inner\">\n\t\t\t\t\t\t\t<div class=\"elementskit-testimonial_card\" style=\"background-image: url(https:\/\/i-spark.nl\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-23-at-12.22.56-scaled.png);\" >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"elementskit-commentor-coment\">-<\/p>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"elementskit-profile-info\">\n\t\t\t\t\t\t\t\t\t<strong class=\"elementskit-author-name\">The team <\/strong>\n\t\t\t\t\t\t\t\t\t<span class=\"elementskit-author-des\">Minno<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"xs-overlay elementor-repeater-item-e246598\"><\/div>\n\t\t\t\t\t\t\t<\/div><!-- .testimonial_card END -->\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714efa4c e-con-full e-flex e-con e-parent\" data-id=\"714efa4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32e3be3e e-transform elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"32e3be3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.7&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.3&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-chart-bar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45ab6204 e-con-full e-flex e-con e-child\" data-id=\"45ab6204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50ee2de0 elementor-widget elementor-widget-heading\" data-id=\"50ee2de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Managing data from multiple sources across digital platforms?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c0179 elementor-widget elementor-widget-text-editor\" data-id=\"42c0179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We unify data across platforms, streamlining everything from dashboards to decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159d5711 elementor-align-center elementor-mobile-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"159d5711\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/i-spark.nl\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let\u2019s talk about your data <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b917f8f e-transform elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2b917f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.7&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.3&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chart-area\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 384c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H12c-6.6 0-12-5.4-12-12V76c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v308h436zM372.7 159.5L288 216l-85.3-113.7c-5.1-6.8-15.5-6.3-19.9 1L96 248v104h384l-89.9-187.8c-3.2-6.5-11.4-8.7-17.4-4.7z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gaining a holistic view of business performance through centralised data How i-spark helped Minno migrate dashboards and unify diverse data sources for better strategic decision-making. Read the case Client snapshot Minno is a US-based streaming platform offering subscription-based access to curated video content. Their service spans mobile apps, smart TV apps, and a proprietary online [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7651","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/7651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/comments?post=7651"}],"version-history":[{"count":10,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/7651\/revisions"}],"predecessor-version":[{"id":8179,"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/pages\/7651\/revisions\/8179"}],"wp:attachment":[{"href":"https:\/\/i-spark.nl\/en\/wp-json\/wp\/v2\/media?parent=7651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}