With the data platform and dashboards, Dr. Leenarts has continuous insight into its web shops' performance and drivers, without manual exports. This robust foundation enables future integration of data sources.

- From raw data to future-proof solutions

View case

Dr. Leenarts has been helping people with no-nonsense skin care products since 2015. Products without unnecessary additives that really do something for your skin. Dr. Leenarts products are sold by all well-known retailers, and more and more people are buying directly through dr leenarts.com. i-spark helps Dr. Leenarts gain insight into the sales performance of Dutch, German and Danish web shops as well as their drivers. We do this by building a data platform, performing ongoing (marketing) analysis and visualizing KPIs in various dashboards, among other things.

A robust fundation

Ready for the future

With the data platform and dashboards, Dr. Leenarts has continuous insight into the performance of her webshops and their drivers. This eliminates the need for manual exports from separate data sources. Additional data sources can be added to the platform in the future, creating a robust foundation that simplifies follow-up analyses. Thus, data consistently contributes to Dr. Leenarts' objectives.

About us

Insight to Drive Sales

Dr. Leenarts aims to boost sales through her own webshops. This starts with gaining insight – understanding visitor numbers from various marketing channels, statistics from sent emails, and sales data for products and categories. How do you unlock all this data in one central place for combined analysis? And how do you translate this into actionable insights that contribute to Dr. Leenarts’ goals? These are the questions we tackled at i-spark.

From Data to Insight

i-spark developed a data platform for Dr. Leenarts, integrating data from various sources. Currently, the platform includes web statistics from Google Analytics 4 and data from the Woocommerce webshop. The platform is designed to easily accommodate additional data sources in the future.

Modeling and Visualization

We implemented dbt to transform data into the desired data model, which is then linked to Looker Data Studio. Here, we visualize the data that Dr. Leenarts wants to focus on and that aids in her further growth. Additionally, this data model is used for analyses, such as identifying the most valuable customers and improving the ‘Club Leenarts’ loyalty program.

Technologies

Data-Driven Insights

Are you curious about what you can achieve with your data or looking to enhance your data platform and create dashboards for a live overview of your business performance? Feel free to contact us without obligations!